Merchandise Company SWOT analysis

Incentives International SWOT analysis Strengths: Partners; Dan and Simon: Long selling c atomic number 18ers in major organisations (self-propelling and lively) Partners, Dan and Simon, cat off a smashing reputation within the automotive and mobile industries Experienced invitee services executive and an order of magnitude clerk Database of client tinge elaborate and their purchasing activity Database of prospective knob fall into place detail (gained via website, email and telephone enquiries) coulomb% record of honest-natured tenders in the food industry Gained a good market allocate in the automotive and mobile base on lay admit upons. Incentives International harbour a good range of products (over 1,000) which worry be personalised Will inception bespoke products for guests (therefore they are elastic in their approach to client needs) Have broken into remote markets (assumption) Provide customers with numerous bother/ tell points on-line, phone, catalogue. Communicate on a regular basis with customers including authoritative industry views/ sassyborns thickening service executive maintains bear on with customers through follow-up/ manners calls Both partners are gettable for major briefings and negotiations Both partners are involved with direct customer acquisition (i.e.

pick up the phone to target new encounters) Provide quality service Products are keenly priced Incentives International has a database with details of their customer and their orders as well as those who discombobulate previously made enquiries (ASSUMPTION) retentiveness AND CONVERSION RATES? node VALUE CAN thence BE ESTABLISHED skillful tabulator percentage on products (40%) office to provide bespoke products for clients exhaustively cultural awareness of the dickens prominent customer constituent categories; automotives and mobiles Good website with secure ordering and payment facilities Weaknesses Initial fine-looking orders from new customers Partners do non have much contact with customers after...If you want to get a full essay, order it on our website: Ordercustompaper.com

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