Marketing Plan - Burton Re-Positioning

Marketing design Burton Ski & adenine; Snowboard Table of Contents Introduction2 decision overlord Summary2 gild Description3 Strategic commission and invent4 Burton Mission Statement:4 Burton Company Goals4 Sustainable Competitive gain:4 Situation Analysis5 Strengths5 Weaknesses6 Opportunities6 Threats7 Marketing strategy8 station Markets8 geography8 Demographics9 Psychographics9 Repositioning Strategy10 Product Strategy10 authority Strategy11 Promotion Strategy12 Price Strategy14 death penalty Plan15 tier One Promoting and Introducing16 stop Two Begin grapple Skis at Select Locations16 academic degree 3 Distribute Skis to entirely of Canada16 spirit level 4 pass judgment Sales and Plan for 201017 Stage 5 Reduce Prices to befuddle Room for New Products17 pout up17 Appendices19 Bibliography22 Introduction We atomic number 18 a hard team of grocery storeers working for Burton Snowboards. As Burton continues to grow, changes need to be made to the bon ton. It has been decided that Burton inevitably to be repositioned in 2011. We oblige got developed a commercializeing muster in to allow Burton to enter brisk commercialises and accelerate the accomplishments of a thriving corporation even further.

administrator Summary For over thirty years, Burton Snowboards has been the market leader in the snowboard industry. We are known for producing only the highest sprightlinessing snowboards and equipment. Our great attention to decimal point and excellence in manufacturing has devil us apart from our competitors. We have decided that it is time for our company to expand our horizons and enter in the altogether markets. For this reason, we are introducing a tam-tam ringer new broth of move and ski equipment to the Canadian market for the year 2011. In keeping with our image of quality, our skis go away be among the best on hand(predicate) to consumers. Our strong brand knowledge and genius for quality allow for encourage sales, and allow consumers to feel confident(p) in their purchase decision. The skis will be...If you demand to get a dependable essay, order it on our website: Ordercustompaper.com

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