Consumer Behaviour

MKT 724

CONSUMER BEHAVIOUR

MKT724

CONSUMER BEHAVIOUR

Course Code Course Title

MKT724 Consumer Behaviour

Course Developer/Writer Mr. Lawal Bello discussion section of Business Administration, Faculty of Management Sciences University of capital of Nigeria Programme loss leader Dr. O.J. Onwe National lax University of Nigeria Lagos. Mr. M. A. Gana National founder University of Nigeria Lagos. Mr. M. A. Gana National Open University of Nigeria Lagos.

Course Coordinator

Course Editor

NATIONAL OPEN UNIVERSITY OF NIGERIA

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MKT724

CONSUMER BEHAVIOUR

National Open University of Nigeria Headquarters 14/16 Ahmadu Bello Way Victoria Island Lagos Abuja Office No. 5 Dar es Salaam track Off Aminu Kano Crescent Wuse II, Abuja Nigeria e-mail: centralinfo@nou.edu.ng URL: www.nou.edu.ng published by: National Open University of Nigeria 2008 First Printed 2008 ISBN: 978-058-113-8 All Rights Reserved

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MKT724

CONSUMER BEHAVIOUR

CONTENTS
faculty 1 unit of measurement 1
unit 2

PAGES
1 1-9
10-18

substructure ……………………………… Introduction to Consumer Behaviour …….. Market Segmentation ……………………… Consumer as an Individual ……………… want and Involvement ……………… Personality and Self-concept………………. Perception………………………………….. Learning and Memory……………………… stance Formation and Change……………. Consumer and accessible/Cultural Seeting ….



Family and Household……………………… Social Group………………………………… Consumer Social Class……………………… Cultural Influence…………………………… Consumer and stopping point Making ………… Adoption and Diffusion of Innovation……… Consumer Information bear on………….. Consumer Decision Making………………… Organizational Buyer Behaviour…………….

staff 2 whole 1 unit of measurement 2 Unit 3 Unit 4 Unit 5 mental faculty 3 Unit 1 Unit 2 Unit 3 Unit 4 Module 4 Unit 1 Unit 2 Unit 3 Unit 4

19 19-27 28-36 37-43 44-53 54-62 63 63-70 71-78 79-86 87-96 97 97-105 106-116 117-124 125-133

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MKT724

CONSUMER BEHAVIOUR

MODULE 1
Unit 1 Unit 2

INTRODUCTION

Introduction to Consumer Behaviour Market Segmentation...If you want to discover a full essay, order it on our website: Ordercustompaper.com



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