Brand Audit On Sony

Brand Audit of Sony CorporationIntroductionBrand auditing is a diagnostic tool than suspensors an musical arrangement to find out and evaluated what its deformity strategy is , what it stands for how clearly it is delivering the message and how it is sensed at all consumer touch points . Holistically brand auditing is an endeavor to understand the brand identity of a product or system of rules and how it is living up to the desired positioning strategySony CorporationSony will be long remembered as the pioneering Japanese social club . For more than than one-half a decade it stands for innovative quality , highly miniaturisation of technology and delivery superior quality of products The brand stop up line `It s a Sony suggest all the trine attributes the company wants to rent - latest technology , innovative product consumer favor (Rothman , 2001Sony right away is in the field of making electronic products desire - television , music system , MP3 DVD players , gaming eases , might products like Laptops , pen drives etc , Movie making by owning three of the biggest movie houses in the world , and financial services providerApart from the financial services all the other three businesses are inter-connected . Sony started as a walkman company and slowly moved into other music system . From there the company positioned itself as sept diversion company by producing television and now defunct videocassette recorder s From home amusement the company entered into gaming industry and today with PlayStation 3 it is the biggest gaming company in the world right away Sony has filled the personal entertainment and communication space with rude(a) camcs , camera s and mobile phonesBrand Auditing of Sony CorporationFor years now Sony has been in vanguard of innovation in the field of personal and home entertainment .

Its products stand for latest in technology , consumer couthy features and delivering more in miniature productsBrand Positioning and StrategyThe company for long has apply umbrella branding strategy where all the products are Sony first-year and then their product brands for example - Sony Viera (LCD Television brand , Sony Cybershot (Camera brand , Sony Ericsson Walkman Series (Mobile phone brand ) etcBy using this strategy Sony wants to convey to the customers that each product from Sony they buy they will receive the nubble values of the brand - latest in technology , miniaturized products and consumer friendly instruments (Rothman , 2001PlayStation E-Toy CaseSony s PlayStation 3 gaming console is arguably the best home entertainment system in the market but forward launch the company was worried about it being perceived as just a gaming console quite an than a home entertainment product too . To intensify this perception Sony went ahead with Stealth positioning of product . With the console it provided a camera called `Eyetoy and game software called `Play . The pattern was simple people can plug the camera and shoot the breeze themselves playing on screen . This not only help the consumers realize that they are interacting with latest technology but too that product is not only confined to hard totality gamers . The product was huge success and reinstated Sony s position of...If you want to put down a full essay, order it on our website: Ordercustompaper.com

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