Product Strategy of the British Airways:

Product Strategy of the British Airways 1.1 Introduction to product schema Product is the or so important component in an organization. Without a product there is no place, no price, no promotion, and no business. Product is anything that can be offered to a market to fill a want or a bespeak. It is the core part of the marketing mix and is everything favorable and unfavorable, tangible and intangible current in the exchange of an idea, service or good (Kotler eleventh edition, 2003). British Airways is a business offering service products, flights crossways destinations, in the transportation industry. Service is an intangible product involving a deed, performance or effort that cannot be stored or physic on the wholey processed, were customers directly participate in the production process. Product strategy is therefore very vital for the organizations success. It needs to be developed and manage very careful in holy secernate to be successful. British Airways product strategy includes flight services, feeling of flights, various destinations across Europe and the world, executive class, business class, speed, security, second facilities and years of experience. It provides the rudimentary product and various alternatives to satisfy all the different customer needs. 1.

2 Product Levels [IMAGE] If we have a shortened look at Kotlers five-product levels theory, there are five products levels in regards with the quality and the expectation of the customers and each level adds more assess to the customer (Kotler 11th edition, 2003).[1] 1. At the beginning is the core benefit, the primitive service or benefit that the customer really buying. The most fundamental level is the core benefits; what the customer really buys. In British Airways customers buying flight tickets to satisfy their basic need which is to flight from one destination to another. 2. The second level is the basic product, were customers book their... If you want to get a full essay, order it on our website: Ordercustompaper.com

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