Environmental Analysis

Environmental scanning is a strategy that the companies need to expenditure in order to analyze new opportunities and changes. The information sources of environmental analysis data allow the companies to anticipate to events and plan for the coming(prenominal) and anticipate changes. Comcast needs to understand the three main immaterial environment components comprised of the remote , persistence and the operating environment. The remote environment is made of external factors where these factors have a lot of check into over the production line television industry but where the high society has petite control over them. The factors can be macroeconomic variables including GDP, unemployment, pompousness , interest rates. The industry environment component allows Comcast to analyze the emergence in the industrys sales during a period, the affect of the industrys products , stage of development of the industrys producst and the operating environments will permit to evaluate variables such as competitors prices, customers demands , preferences, buying habits, the companys management capabilities, and availability of workforce Telecommunication industry Cable Companies Comcast is one of the largest cable company in the the States . The main three incisions include cable, programming and corporate.

Comcasts cable segment manages and operates broadcast cable systems which include video on demand, high definition television (HDTV), digital video record-keeper (DVR), premium channel programming and pay-per view programming. The cable segment covers around 45.7 gazillion homes in the US. The company enter revenues of $24,966 million during the fiscal year ended December 2006, an increase of 18.5% over 2005 . Out of the total revenue of the company, the cable division recorded revenues of $24,100 million, which there is an increase of 20.6% over 2005 (DataMonitor, 2007). Macroeconomic variables that affect cables industry The cable industry can be canvass in terms of the growth in real takings and prices. The... If you want to get a full essay, order it on our website: Ordercustompaper.com

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