Marketing

Mintels approach in this section goes beyond further identifying trends. We apply trends from Mintels trend tool, Inspire, to understand the wider implications of cultural changes, gaining sagacity into how companies and cross outs can translate these into on-the-ground opportunities relevant for the pizza industry. bookmark | trade Trend: Carnivore, Herbivore...Locavore Carnivore, Herbivore...Locavore is a consumer trend identified by Mintels Inspire that demonstrates how consumers prioritise locality in their purchasing and enjoyment decisions. Consequently, here is how the Inspire Trend Carnivore, Herbivore...Locavore can be utilize in the pizza industry. This report reveals the discernible lack of brand loyalty among consumers in the chilled pizza category. When asked which important factors they choose a chilled pizza by, only 29% of consumers said favourite brand, whereas in frozen pizza, favourite brand was the key factor for 40% of consumers (see Appendix Consumer Choice Factors). This is due to the lack of brand front in chilled PizzaExpress is the sole, major brand player.

Considering Goodfellas and Chicago townspeople are seen as strong and trusted brands among consumers (see Brand Research), they could potentially leverage this brand equity to venture into the chilled sector with individual, branded packets of toppings. These toppings, such as pepperoni and chilli pieces, would appeal to the growing come of scratch cooks and particularly to the 25% of 16-24s who have eaten scratch-cooked pizza in the past year. They could be foil-packed for freshness and sourced according to the food, such as chorizo from Spain and mozzarella from Italy. bookmark | export Trend: elementary Balance for Health Simple Balance for Health is a consumer trend identified by Mintels Inspire which asserts that living a healthy life style can be best achieved if consumers maintain a sense experience of balance in their everyday lives, as opposed to apparently dieting. Here is... If you want to get a full essay, army it on our website: Ordercustompaper.com

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