Benchmarking Global Communications Research

Benchmarking: Global Communication Research Tiffani Wesley University of Phoenix Johnson and Johnson (Tiffani Wesley) Johnson and Johnson is a keep company that has 250 subsidiary companies that are and 57 countries that they are located in. One subsidiary is McNeil Consumer Healthcare, the manufacturers of Tylenol. In 1960 Tylenol was introduced to consumers and remains a leader in acetaminophen. In the 1980s a crisis arose in which cyanide was placed privileged the Tylenol capsule and caused the deaths of seven people in 1982 (Johnson and Johnson, 2008). It was non detected how the cyanide was inserted into the capsule and no charges of tampering with the capsules were filed. In 1986, there were additional deaths. Johnson and Johnson were dealing with a crisis that had to be handled alright for the company to recover from the initial loss and brand reputation. An clause on the Johnson and Johnson website, praise was given to Johnson and Johnson for its timely response and candor regarding the crisis. Tylenol was revived by the development of tamper-evident packaging, eventually retrieving its hint share of the analgesic market (Johnson and Johnson, 2008).

Johnson and Johnson as a company that displayed they have ethical values, social responsibility and care virtually their customers as well as the safety of their customers. The companys stockholders could have been Johnson and Johnsons top priority, or prepare for attacks on issues of profitability; instead Johnson and Johnson put their customers as their top priority. The reputation of Tylenol stood to suffer and Johnson and Johnson stood by their credibleness and found the best way to deal with the crisis. Johnson believed his credibility was not only moral, but also profitable. The credibility stressed it was all-important(prenominal) for Johnson and Johnson to be responsible in working for the public evoke (Johnson and Johnson, 2008). In the 1980s Johnson and Johnson placed... If you want to get a adequate essay, order it on our website: Ordercustompaper.com

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