Creative Project Assignment Example | Topics and Well Written Essays - 750 words

Creative Project - Assignment Example With such credentials, the following analyses shall lead to the implementation of viable solutions for success in the competitive segment. The provided information about the company inclines its probability factors in acquiring a beneficial clientele population in the fast-food segment. It is evident that the company seeks to provide three-course meals in the breakfast, lunch, and supper menus. From an expert’s perspective, the inclusion of lean meat, citric juice extracted from fresh fruits, and vegetable diets among other provisions denotes the new market entrant prowess to lure a profitable population of clients (Virtanen, 2015). The notion held towards the declaration of such aspects for strengths draws from the fact that the existing competitors provide the â€Å"unhealthy diets†. The current society’s attention to consumption practices indicates the willingness to support and remain loyal towards those products, which comprise sustainable and health-related benefits. Therefore, the Sunni Rae’s marketing team should embrace such information in reaching the target consumers from the 20 ADIs and the 150 additional segments. Better Foods Incorporated should strengthen the new entity through financial assistance if the market fails to react promptly as forecasted. Sunni Rae Restaurants remain vulnerable to unfair completion practices from the segment’s market leaders and challengers (Virtanen, 2015). For example, McDonalds and Burger King among other chains shall expose the new entrant to pricing wars and mass promotion practices. The weaknesses evident Sunni Rae Restaurants emerge from the planned high prices and the massive diversification of investments throughout the country. It is salient to acknowledge the economic situation of the target demographics prior to the implementation of the restaurants’ marketing mix plan. It is critical to pursue price penetration and loss leader approaches as