Dell Computer Sustainability Performance Metrics Essays -- Business, S

dell Computer Sustainability Performance Metricsdell Computer Corporation is the instaurations largest supplier of personal computers (Fleming, 2006). dells goal is to be the greenest technology company on the planet (Ball, 2008, p. 1). Hence, Dell, like many corporations today, prime sustainability initiatives to persuade regulators, stakeholders, and consumers of their commitment to protect society and the environment. However, companies essentialiness support these claims with tactual exertion metrics. Thus, some of the processes, programs, and reports Dell using to identify and measure performance is examined.Performance MeasuresDell Computer Corporation believes stakeholders must be presumption long term value by ensuring the company commits to and integrates economic, social, and environmental sustainability into its worry practices (Litten, 2005). Hence, Dells commitment to this goal is evidenced by get a Ceres company (Fleming, 2006). Ceres is a national alli ance of investors, environmental groups, and public welfare organizations assisting companies with sustainability efforts. Thus, Dell was lauded for being the first in the computer industry to partner with Ceres (Fleming, 2006). Moreover, companies involved with Ceres must agree to the following terms discuss sustainability issues with stockholders and stakeholders, release sustainability reports to the public, and commit to incessantly improve sustainability efforts (Fleming, 2006). Thus, an assumption can be made based on Dells definition of sustainability and its Ceres affiliation that industry standards, sustainability performance, and shareholder reaction are key performance drivers. Consequently, aspects of this assumption are plunge in Del... ...ould be measured or what constitutes a footprint (Ball, 2008). Consequently, Dell is no different than other corporations attempting to calculate emissions on their own terms. mop upThe relevance of sustainability is clear. Regulators, stakeholders, and consumers expect corporations to account for the impact their business practices have on society and the environment. Hence, corporations must not only promise to act they must also provide realistic, tangible performance metrics that magnify their level of commitment. While this is a challenge all corporations face Dell has embraced the challenge. Dells sustainability performance is measured, monitored, tracked, and made public through its annual sustainability reports. Inasmuch as sustainability is continuous more work needs to be done. However, Dells overall scorecard is impressive.