Applebee’s International

Applebees International, Inc. is Americas largest casual dining eating house chain in terms of size and sales, with positive net compensation for the past decennary years. It is famed as Americas ducky Neighbor by decorating its restaurants with local themes, such as local heroes, sports teams, and town history.It is based on a single-concept focus on the Neighborhood grillroom and Bar restaurants and has built strength by setting up outlets where mountainous names in the food service industry have non yet been established. It popularizes the Applebees brand name by opening small-sized restaurants non far from one another.Aside from its dine-in program, it now has Carside To Go which allows customers to take out their orders. It has to a fault improved its menu by teaming with tip Watchers International and offering Weight Watchers selections. Under the leadership of Lloyd L. Hill, who became chief executive officer in 1998, the telephoner has posted positive net earnings, despite a fluctuating process trend in total operating revenues in the past ten years.In the past, the company has faced legal entanglements that it had always dealt with promptly. It maintains close relationship with its franchisees and instills in its employees, the companys core values embodied in the acronym queen-sized Fun TRIP (balance between work and home life, innovation, a guest-driven attitude, the competency to have fun, teamwork, a results-driven business approach, integrity and a passion for service).With oer 1,800 restaurants nationwide and consistently good revenues, Applebees is considered an industry leader and it seeks to increase its size to 3,000 restaurants in the future.