'Mr. Ajinkya Deshmukh\r'

'In 1990, Buick advertised extensively that a survey of over 26, 000 new- motorcar corrupters had revealed that Buick was the moreover American car line ranked in the top 10 in initial theatrical role based on owner reported problems during the first 90 days. Buick feature in its ads, a list of the top-10 automobiles in the survey, in which it was ranked fifth: behind Lexus, Mercedes-Benz, Toyota, and Infiniti and ahead of Honda, Nissan, Acura, BMW, and Mazda.\r\n in all nine of these other car lines are Nipponese or German. In his nationally syndicated column, â€Å"High cardinal Is Goodbye Wave, Not the Symbol of Quality,” August 23, 1990, editorialist George Will somewhat berated Buick for bragging about only being fifth. He stated that the â€Å"We’re figure One” boasts of wining college football players and their fans may be â€Å"mistaken, and the temper may be disproportionate to the achievement, only at least it is better than chanting ‘ We’re result Five. ”’ Mr.\r\nWill noned that such ads imply, â€Å"Don’t expect us to measure up to the defective boys †the ones overseas. ” He wanted Americans to become â€Å"impatient and critical about lax standards (We’re spell 5) that are producing pandemic shoddiness in everything rom cars to subterfuge to second graders’ homework. ” Mr. Will ended his column: â€Å"Americans would observe better, and might be more inclined to buy Buick, if they saw an ad reprinting the list above, but with a text that says: ‘Fifth place is not nearly good enough for Americans to brag about.\r\nAnd until we do better, we apologize! ”’ Mr. Will may well shake up been correct that many U. S. firms were not producing products up to the spirit standards of many foreign firms. We want to point out, however, that his blame of Buick’s boast of being number pentad as indicative of shoddy American quality may not have been quite valid. In fact, it may be great to be â€Å"Number Five”.\r\n'