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1.1Background of the Study (APEC, 2002; WTO 1999; WTTC 1995) said that touristry contributes signifi ignoretly to the economies of many an(prenominal) countries. It is withal considered as an information-intensive industry in which electronic commerce plays a really significant role. The run short and touristry industry is undergoing a finale of rapid change and rapid growth that has been attributed to many factors. These embroil an increase in disposable income and leisure time, boffo tourist promotion, engine room change, and recognition by host political sympathiess that tourism is an historic industry that generates foreign flip-flop earnings. Moreover, this is mainly referable to the powerful campaigns and a systematic approach by the government to cut into tourism into one of the major foreign exchange earners in the country. The revenue earned from the tourism sector increase from RM13 trillion in 1999 to RM25 billion in 2002. This development could be pull ahead farmd if the local tourists themselves give their first priority to travelling in their own country. Furthermore, it is important to investigate why people travel and identify what they enjoy as tourism is seen always link up to human beings and human nature. Keng & Cheng, (1999); Poria et al. (2004), identifying tourist motivations can be a useful and effective approach for find appropriate visitant opportunities and, further, that heterogeneous tourist segments can be easily categorise by these motivation factors. According to Dybka (1987), both(prenominal) factors such as increase leisure time, improved tape transport system and high disposable income will further enhance the growth of this wondrous market.If you want to get a abounding essay, order it on our website: OrderCustomPaper.com

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