International Marketing Plan: King International Pty Ltd Market Entry into Malaysia

Executive Summary The purpose of this report is to critically canvas an export schema for an Australian company to Malaysia. King International, an Australian soy product producer, was chosen for this task, because of Malaysias increasing demand for westernized simply healthy products. The report starts with a short company overview and describes the products which lead be exported to Malaysia. An extensive rustic profile of Malaysia introduces the external surround and gives an overview of the foreign commercialise. After the competitors have been set and the environmental digest is completed the report shows the marketing strategy and the entry system which King International could use if immersion Malaysia. A feasible marketing mix completes this research. Table of Contents 1. Introduction1 2. Overview of Firm and Product2 3. launch Study- Malaysia3 3.1 Malaysias environment3 3.2 Political/legal forces7 3.3 Economic and financial environment9 3.4 Competitive envir onment12 4. market Strategy15 4.1 Market Based Planning15 4.2 Competitive Advantage16 4.3 Positioning strategies16 5. Market memory access Strategy18 6 Marketing Mix20 6.1 Product20 6.2 Pricing strategies20 6.3 Promotion22 6.4 Distribution23 7.

Conclusion26 References27 appurtenance A- Hofstedes Cultural Dimensions29 Appendix B -Summary of Cultural Differences31 Appendix C -SWOT - Analysis32 Appendix D - Contextual Factors explained35 1. Introduction The purpose of this report is to outline the strategies inhering for King International to successfully export Kingland Soy statuesque mallow to the Malayan m arket. To achieve this a thorough analysis o! f the Malaysian business environment was conducted, identifying the key variables that need to taken into son of a bitch when modifying the product to suit the Malaysian market. This involved researching the external environmental factors, as well as the Malaysian culture and the additional needs and wants of the... If you want to get a full essay, perpetrate up it on our website: OrderCustomPaper.com

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