Tim Hortons

EXECUTIVE SUMMARY AND INTRODUCTION  Executive Summary Tim Hortons is a large attach to that focuses on top quality, always fair products, value and slap-up service. It has become the largest quick service restaurant chainin Canada specializing in always fresh coffee bean, baked goods and infrastructure style lunches (TimHortons: About Us). earlier Tim Hortons offered only coffee and donuts to its customers scarce has greatly expanded instantly to offer a secure lunch menu as well along withmany more than than baked goods. The biggest attraction to Tim Hortons is restrained their always freshcoffee, it is too offered in a take-home support so customers apprize roll in the hay the great taste of TimHortons coffee at home. Our team has explored the telephoners information resources tolearn roughly what Tim Hortons needs to do in order to successfully expand into the last together States. This was achieved through a number of group meetings, emails anddiscussions slightly the different ways of expanding successfully into the foreign market. Areview of the companys history and timeline lead us to a greater discernment of howthe company really works, and how committed they are to improving their word picture in theconsumers eye. We also conducted a SWOT analysis to check into the strengths andweaknesses of Tim Hortons and their major competitors: Dunkin Donuts and Starbucks.

To make with the challenges brought about by these competing firms Tim Hortons entrusthave to grade the necessary changes that volition ultimately make them a toughened competitor inthe United Stat es. These changes include adding new items t! o the menu that will appealto the American customer; they can also have an authority deal with American sports players to gain a bigger object market. Another affaire Tim Hortons can do to gain more American customers is to last out their joint venture with the American companyWendys into the United States because it has turn out to be successful in Canada. LastlyTim Hortons can use a product and promotion strategy to order which products...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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