Pepsi Max Market Analysis

Executive Summary The following get over is the merchandising outline and positioning strategies for Pepsi sludge in Australia. Pepsi Max is a no simoleons coke food merchandiseed by PepsiCo. PepsiCo, one of the around the bend draw giants in the world, launched Pepsi Max in 1993 as an alternative of nutrition Pepsi in order to manage with the biggest competitor ascorbic acid dumbbells harvest - Coke zero and also both(prenominal) former(a) muscular low cultivated cabbage beverage. This marketplaceing sketch bulge out focus on the soft drink market specifically healthy drinks. Research for this report start with a push down of the market of Pepsi Max including the market size, main competitor (Coca-cola, Dr black pepper and Nestlé) and explain why the product is at introduction come to up of product life cycle stage. Then beat psychoanalysis which testament discover at the major strengths (brand strength, abundant marketing strategies, lower price than Coke Zero), weaknesses (Lack of progress, weak franchising system), opportunities (prevailing of forage and healthy issue, easy fusion with other companies) and threats (product substitutes, changes in market and consumer tastes) later this, the market sectionalizations and guest profile will be provided.

The market segmentations will be examined in accordance to tetrad factors geographical (climate, suburban and urban), demographic (age and gender), psychographic (healthy lifestyle) and behavioural (occasion and brand loyalty) variables. bordering the positioning strategies will be broken down in to four sections namely product, price, promotion and place, followed by the value proposition. effective examples will be abandoned constantly throughout the report. dishearten of Contents company and product background2 An analysis of market3 SWOT4 foreign factors5 Opportunities5 Threats6 Internal Factors6 Strengths6 Weaknesses7 client Traits7 Market Segmentation Variables7 geographic segmentation8 Demographic segmentation8 Psychographic segmentation8 Behavioral segmentation8...If you domination to get a enough essay, order it on our website: Ordercustompaper.com

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