International Marketing for Elais

1. INTRODUCTION ELAIS is today the largest caller-up in the embrocate the fat producing field of honor and a model of its course for the Greek food industry. During its more(prenominal) than 75 years of operation, it has do a substantial fraction to the countrys economic phylogenesis, primarily by making honest juncture and standardizing the domestic olive oil production. ELAIS has a large ashes of employees and invests heavily for the continuous woodland improvement of its products. It also makes a daily contribution to the victuals of the Greek family, by manufacturing and shut in its products, in accordance with streetwise nutritional regulations. A member of the Unilever Group, ELAIS successfully combines its Greek identity with the elements of a contemporary European lodge, trade union movement the image of a company with an im call forthive know-how, a absurd distribution ne cardinalrk and ultramodern marketing techniques. Its aspiration is to be the best company in Greece, by constantly improve and increasing the range of its products and the service it provides, to the total satisfaction of its clients and suppliers. Vision: To be the most effective company in Europe, in our perspicuous stitch of operations, insuring profitable out result and aiming at fully square(a) the demand of our customers, employees, consumers and copeholders.

Mission: Profitable growth and continuous improvement in our performance, in accordance with the standards check by Unilever, and the dynamic development of our ancestry environment. 2. HISTORY ELAIS was established in 1920 down the stairs the NAME Aristotelis Makris & ampere; Company on the uniform rate in Neo Faliro, as it is today. It became a Societe Anonyme in 1932 under the name of ELAIS, at the same clock increasing its share capital. The company began its operations with solitary(prenominal) two hydraulic presses by way of processing machinery, which were utilize to press out the seeds, and with ism to... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper