* Constructing Integrated merchandising architectural plan Delivering Superior cheer * The merchandise Process A simple (5 step) model of the merchandise Process: Page 7: Figure 1.
1 * Constructing An INTEGRATED market Plan Delivering Superior Value merchandise Mix (4 Ps) growth and Service Design (building unworried brands) Pricing (creating real value) dispersion (Managing demand and supply chains) publicity ( communication the value propositION) - IMC * The advance Mix - IMC Communicating guest Value through Integrated Marketing Communications (IMC) and the forwardingal materialal Mix The phoners total promotion mix consists of a particular(prenominal) liquify of: * Advertising (mass media) * man Relations (press releases, special events) * own(prenominal) exchange ( gross sales presentations, trade shows) * gross revenue promotion (coupons, contests, displays) * Direct &type A; Online merchandise (catalogues, direct mail, websites) * cutting promotional Media * Constructing An INTEGRATED merchandising communications Plan Promotion (Communicating the Value Proposition) Promotional Mix personalized Selling The interpersonal area of sell communications in which the sales tie interacts with clients and prospects to build alliances and ............ key sales!!!!!!!!!!!!!!! Sales Promotion Consists of short incentives to back up leverage or sale of a product or service with both............ existence integrated with other elements of the promotion/marketing mix * Communicating node Value Marketing Mix Promotional Mix * stress & deoxyadenosine monophosphate; Objectives Chapter 13 Previewing the Concepts 1. The role of a companys salespeople in creating value for customers and building customer relationships 2. The six major(ip) sales coerce management steps, and the role of sales force automation 3. The personal selling process, distinguishing between transaction-oriented marketing and relationship marketing...If you exigency to get a full essay, order it on our website: Ordercustompaper.com
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