Nike/Adidas: Key factors that influence success of Nike and Adidas, Swot Analysis.

Brand awareness is one of the biggest as bushels that athletic shoe companies as Nike, Adidas, Reebok, Fila dirty dog put on. Brand awareness always brings a considerable emolument in getting consumers attention and making a honourable place in that shoe market. If a well naturalized brand name effectively mentions the messages of quality and dependability. Thus consumers go forth automatically go to that brand relying on the image that has been created when they dont have time to shop around.

Athletic shoe manufacturers must balance the cost of labor, raw materials, purchasing quantities, competitor strategies, shipping, import tariffs, and technological advancements. In an effort to keeps costs down, the industry has been looking to overseas sourcing. The schooling shoe manufacturing has shifted their financial investment from S exposeh Korea and Taiwan, now considered to be higher-cost production locations, to lower-cost ones such as Indonesia, Thailand and China. The trend has been for trainer companies to elapse to use the same Korean and Taiwanese manufacturers, who have set up and manage production plants in the new geographical locations. They are also able to profit from beneficial look at and tariff agreements, wherever they exist.

Favorable legislation regarding foreign manufacturing has led to a big increase in foreign sourcing.



In position to diversify supply and production lines, manufacturers have spread egress their operations over many areas to avoid over assimilation in one component. With this strategy, if one country or region experiences problems that interrupt production, the affected company is not completely out of options and can still accomplish production.

Distribution channels dictate who a companys customer will be and how they will get the product. The footwear companies must choose their channels carefully because they want to exonerate the product available, yet remain true to their image and goals. Retailers greenback for the largest percentage of...

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