A Mintel?s holiday mart report produced in 2006 ? jolly Travel- UK? highlighted that 1.25 million overseas holidays were taken by brave people, representing a mart value of £658 million. In respect of this, the substantial bullion generated through homophile touristry is often referred to as ? wiretap pound? or ?pink dollar? (Hughes, 2006: 2). Nevertheless, Clift and Forrest (1998) identify sunny tourism as a profitable niche market segment that is fast becoming a worldwide exertion particularly in western societies. Today, the courageous travel market is some developed in the United States (US), where gay tourism market generates approximately $54.1 billion a year that is astir(predicate) 10% of the total US travel industry (Ryan and Hall, 2001).
Although gay tourism began to develop in during the 1970s (Waitt and Markwell, 2006), the United States is most urbanized in gay travel mainly imputable to the vast range of tourism products that are available to gay holidaymakers, such as cruising, mounting walking, eco-tourism and soft adventure pursuits (Russell, 2001). This niche market segment is expected to continue to grow ascribable to a change in social attitudes to towards gays and homosexuals over the olden decade (Hughes, 2006).
Studies by Stuber (2002) have found that more gay people are coming out openly somewhat their sexuality and as this happens there is a growing valuation account of homosexuality from society (Jenkins, Khan, Morgan, Pritchard and Sedgley, 2000).
It is difficult to get a important sense of the level of lesbians and gay tourists in the tourism and hospitality market because relevant statistics based on gay tourism is not easy to obtain, with even less research regarding lesbian tourism stressed Hughes (2004). Perhaps, the reason behind this may overdue to the fact that there is an insignificant number of female respondents to the surveys keep Hughes (2004). However,
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