A detailed investigation into a specific genre of print-based advertising

A genre is a form of or kinfolk of a specific type of artistic work or literature that has specialised techniques or characteristics.- HyperDictionary.com. Companies continually use unoriginal images to sell their products, for example images of shiny new cars and beautiful women. at that place images earshot-reception stumpers are used to gain development about the consumer and consequently to decide on the type of advertisements to produce. However, since the beginning of advertising the same devices defecate been used over and over again. These devices piece of tail be disquieted down into several audience reception models.

The Hypodermic chivvy Model, this is when the audience are perceived as passive consumers (i.e. the audience is seen as non thinking and powerless), and they are injected with information. This type of model is usually used for propaganda, to influence peoples ideas and attitudes towards a certain subject, such(prenominal) as politics. The Uses and Gratifications Model, the audience here are perceived as active and decide what they want from the media. They are not force-fed information; they decide when they want the media. Devices here include sex appeal, humour, somatic and psychological awards. These types of advertisements appeal to peoples needs, the needs and wants of the individual are ground on Maslows Hierarchy of Needs which focuses on 6 primary(prenominal) stages (Fig 1).

There is a danger that todays audience have become roughly immune to numerous marketing methods that have been used for umteen years. Audiences are not to blank sheets of paper on which media messages can be written; members of an audience will have precedent attitudes and beliefs which will determine how effective media message are- Abercrombie 1996. This credit is one option that says the Hypodermic Needle Model does not work and the uses and gratifications model is much more suited alike todays...

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