Branded skins, a new do for advertising, branding and communication purposes, are essentially the margins on all side of a website. They provide a clutter-free advertising luck for a brand. Brands can use these skins as advertisements, which serve as a background visual
Growth prospects of branded skins are significant, says Jagdeep Kochar, vice-president and channel head of Mumbai-based market technology and dos company east by south Worldwide.
A typical skin media campaign budget ranges from Rs 10 lakh to Rs 15 lakh per day for a by rights visibility call-to-action campaign. As per our estimates, the growth rate for this kind of service offering is 40-50 per penny, growing year-on-year, with the key drivers being diversion of marketing spends to digital, which watch increased from last year by roughly 15 per cent, he adds.
Even small brands are red for these kind of services as the visibility is huge at a fraction of cost than above-the-line (ATL) campaigns, which are traditionally apply for visibility. Currently, 2-3 per cent of EBS revenues come from customisation and skinning services. This will grow to intimately 10 per cent in the next 2-3 years, adds Kochar.
The advantage that skins have over conventional banner advertisements are that when a substance abuser scrolls down the page, the skin stays around the content, making it a clutter-free space to advertise.
If a brand takes the top banner and the skins (side panel), it controls the blameless home page, giving the brand a 100 per cent SOV (share of voice a brands percentage of media investment funds versus total product category) on that day.
In the traditional banner ads, CTRs...If you want to get a full essay, order it on our website: Ordercustompaper.com
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