Service-Dominant Logic

Vargo and Akaka: Service-Dominant Logic as a induction for Service acquisition: Clarifications Service Science 1(1), pp. 32-41, ©2009 SSG

Service-Dominant Logic as a Foundation for Service Science: Clarifications
Stephen L. Vargo, Melissa Archpru Akaka
University of Hawaii at Manoa 2404 Maile government agency Honolulu, HI 96822, USA svargo@hawaii.edu, archpru@hawaii.edu

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ervice experience is an emerging discipline pertain with the evolution, interaction, and reciprocal cocreation of appraise among service systems (Maglio and Spohrer 2008; Spohrer et al. 2008). Servicedominant (S-D) logical system (Vargo and Lusch 2004a 2008) is an alternative to the traditional, goods-dominant (G-D) figure for understanding economic exchange and value creation. This service-centered view is establish on the idea that service the application of competences for the benefit of another(prenominal) is the basis of all exchange. S-D logic has been identified as an take away philosophical foundation for the development of service science (Maglio et al. 2009). However, possibly partly because S-D logic is introductory necessarily encountered through the G-D logic paradigm to which it runs counter, it is sometimes misinterpreted and thus misrepresented.



This paper discusses S-D logic as a foundation for service science by reviewing the foundational set forth of S-D logic and clarifying several misinterpretations related to 1) the S-D logic marrow of service, 2) the role of service in economic exchange, and 3) the nature of value cocreation. Drawing on these clarifications, implications of an S-D logic foundation for service science are proposed.

Key words: service science; service-dominant logic; service; value; value cocreation; coproduction; operant resources History: receive Feb. 24, 2009; Received in revised form Mar. 31, 2009; Accepted Apr. 6, 2009; Online first publication Apr. 7, 2009

1. Introduction
Service science is an emerging discipline refer with the evolution, interaction, and reciprocal...If you want to get a full essay, order it on our website: Ordercustompaper.com



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