Oceanpark

Executive Summary: OceanPark, a Hong Kong based piece of music lay, is liner competition from Disney land. OceanPark destinys to undertake $5.5 B project to expand trading operations and amplification revenues. In 2004, 21.8 M people visited Hong Kong, contributing 91.85 B or 2.9% of the GDP. more than 50% visitors are from Mainland China. New theme park fracturement in China may trespass number of visitors from China. Based on $140 average fine cost and projected numbers of visitors, OceanPark can not stick enough money for 12 years to pay relate of $550M. OceanPark should abandon this project and undertake several small projects to ascension existing facilities and create a niche market much(prenominal) as Animal Park, Water Park etc that differentiates OceanPark from Disney land.

Unique aspects of OceanPark:
& poop;Mainland China and Hong Kong people have an emotional connect with OceanPark. More than 50% visitors are from China
•Unlike some countries much(prenominal) as China, Hong Kong had few natural scenic endowments and therefore had to develop its own attractions.
•Sales force need to increase traffic via promotional and partnership schemes with tour operators, Hotels etc. apportion budget to China media and advertisement channels.




•Need to severely concentrate on the landscape which is a real discriminator from the Disney
•Promote animal park and water park to differentiate from Disney
•Increase value proposition to customers and extend more value for Money
•Improve customer utility and experience at OceanPark
Calculations:

YearVisitors (MM)Avg TicketRevenues (MM)Operating Income (MM) entertain (MM)Income before tax (MM)
200520064.38140613213275-62
200620073.4147499173275-102
200720084.2154648225275-50
2008200951628092812756
200920105.5170935324550-226
201020115.81781035359550-191
201120126.11871143397550-153
201220136.21971220423550-127
201320146.32071302452550-98
2014...If you want to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper