by
Aditya Marwaha
A dissertation presented in part consideration for the degree of MA Marketing The University of Nottingham 2008
Abstract
To survive and succeed in garment manufacturing barter in todays era of globalisation and increase competition, it is important for wholes to analyse the environment in which it is working. With cutting margins mingled with the cost and the selling price, firms have to make efforts to decrease their cost. Therefore, unlike factors, in the form of theories, affecting the success of a firm and the cost of a product are critically evaluated during the literature re horizon. The theories are global competition; strategic management; infestation analysis; five competitor force model; and vision based view. The interviews of garment manufactures were gained so as to get an insider view of this industry and gain the practical side with their relation to the theories. consolidation of China in the global economy is one of the almost significant developments that is affecting the structure and evolution of the global system. This research mentions what factors is China ahead of India in the garment industry. A parity will be made with the garment industry in China, as they are the biggest competitor.
This industry in India needs to be improved, and for this, various recommendations are outlined which would help enhance the belligerent position of the Indian garment industry in the limit of global competition.
Acknowledgement
Before I begin, I would like to give thanks few people who have supported and guided me throughout my dissertation. Firstly, I would like to thank my mom, dad and my elder crony Karan for suggesting me to do research on this topic. It was a great acquaintance for me to know better about this industry before getting involved into this business. Without your constant help and support, it would not have been attainable for me to complete this research effectively. Secondly,...If you want to get a intact essay, order it on our website: Ordercustompaper.com
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