Iphone Marketting Plan

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IPHONE 3G/ 3GS MARKETING PLAN

By Mehrdad Homayunfard 41481402

TABLE OF CONTENTS:

Contents
Executive drumhead:1

Situation Assessment and Analysis:2

The competitors2

The Market3

Trends:3

Main overlap offering and issues faced:3

Macroenvironment:4

MARKET SUMMARY:4

Demographics4

Market needs & Trends:6

Market Growth:6

Competition:6

SWOT ANALYSIS7

crossway Offering7

Keys to Success:7

Critical Issues:7

MARKETING STRATEGY:8

tutelage:8

merchandising Objectives:8

Financial Objectives:8

Target Markets:9

Positioning:9

Strategies:9

Marketing flick:11

Pricing:11

Distribtuion:11

Advertising:11

Product:11

Market Research:12

FINANCIALS:12

sales FORECAST:12

Break Even Analysis:12

EXPENSES FORECAST:13

CONTROLS:13

Marketing Organisation14

Contingency Planning:14

Appendix:14

1.



0 Executive unofficial:

The Apple Iphone is an all in one quad band, net income and multimedia enabled Smartphone using a multi preserve virtual keyboard that integrates the functions of the Ipod touch with many of the functions of a Smartphone and PDA, ie emailing and file hosting/sharing capabilities. This desegregation of these products from somewhat different demographic markets allows Apple to target a large market and have a large pot of customers. Apple currently as of 2009 have grown their founding wide market share of smartphone to 14% and are at one time 8th in terms of rank of mobile handset market share. This shows a growth since 2007 of 245%.( ABI market researchhttp://www.pcadvisor.co.uk/news/index.cfm?newsid=110260)and correspond to Piper Jaffrey and Katie Marsal based on survey of 500 students at 11 US colleges claim that recent surveys have shown 74% of students would purchase a phone that plays Itunes. ( Marsall, K 2007, “high develop kids teens...If you want to get a full essay, order it on our website: Ordercustompaper.com



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