Impact Of Social Media Marketing On Dell

Many companies including dingle, have realized that social media is a sore platform for chat. dells key policy is continuously being a direct and effective in price of its colloquys. Dell and digital communication through the internet was never separated since it started to conduct e-commerce business which selling its customized products directly to the customer. Since Dell engaging the blogosphere in 2006, social media marketing has always been its fondness communication and marketing strategies. According to Dave (2011), social media efforts at Dell helps to sustain the business objectives such as aim to garnish cost, increase revenue and enhance customers satisfaction.
Before Dell was enmeshed in social media, it was criticized for its weak B2C customer service. Social media has changed the communication landscape in providing opportunities for Dell to communicate with its customers. Reddy (1993) suggests that good communication is the role of the encoders and decoders skill and its characterized by the specialty through which the encoded message is sent. Realized the effectiveness of social media as the medium of communication, Direct2Dell was launched by Dell, its very own corporate blog through Twitter.



Its social media efforts have provided a two-way irregular communications, whereby, target audiences able to provide feedback content such as orders and reviews with regards to the issues of Dells products. Moreover, the feedback provided by the customer is in real-time, whereby, the feedback is do it directly from customers and Dell able to value their products. For instance, product that has five-stars rating should stay and two-star ratings should be removed. According to Pickton and Broderick (2001), feedback will improve the truth of the communication to ensure that message has been correctly received and understood, which is cardinal of the reasons why social media is a powerful communication vehicle in Dell communication process. Subramaniam et...If you want to get a full essay, order it on our website: Ordercustompaper.com



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