tradeing Plan for an Herbal Shampoo to be
launched in India
Go Clean
Presenting to you a totally new formulation which full treatment both on your and scalp from the really first wash, race away all the dandruff you ar worried about so that you dont have to hesitate, every time u go outâ¦
Introduction
Current Market Potential
The aw atomic number 18ness to intake personal care ingatherings made from herbs and other natural ingredients is increasing. umpteen people prefer herb tea product over synthetical chemical shampoo. The product has been traditionally made by our ancestors and was wide uptaked before the advent of chemical / synthetics and is not a totally new product for Indian customers. Since the herbal shampoo industry is not fully developed in the state and over periods of time consumers have become aware of advantages of development shampoo made from herbals, there are great next prospects for
Alyaa Herbals
Unlike synthetic chemical shampoo there are absolutely no side effects from using herbal shampoo and Herbal shampoos generally attracts the customers, especially the fair come alive .
Hence there is growing demand for such an herbal product in urban and in semi urban areas.
Market Research
1. Hair Care Facts
. The frequency of shampoo usage is very low. Most consumers use shampoo only once or twice in a week. In many cases, these products are used on special occasions such as weddings, parties etc.
. Some customers use shampoo only to address a specific problem such as dandruff or when they pick up to condition their hair
. About 50% of consumers use ordinary toilet soaps to wash their hair
. About 15 % of consumers use toilet soaps as well as shampoo for cleanup spot their hair
. Brand loyalties in shampoo are not very strong.
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