Haliram

Segmentation, Tar bearing And Positioning Analysis
Haldirams Marketing Strategy

Group 10 R3
Rahul Kumar Singh 12609153
Rahul Verma 12609184
Rashi Sharma 12609149
Rati Vadehra 12609177
Roli Bansal 12609213
Segmentation

Haldirams has very nicely segmented its market according to income and occupation. Their primary(prenominal) channelise is youth working in heavily change areas surrounding their outlets and who are under middledle-income brackets. Thus, they have deeper product lines for nitrogen Indian lunches.

Geographical segmentation

Haldirams has its operations across India (in diametrical states and metros) as well as across the globe with vary population density and climate.

Apart From India, Globally Haldirams has expand to :

1.U.S.A.
2.U.K.
3.Germany
4.Spain
5.Holland
6.Switzerland
7.France
8.Italy
9.U.A.E.
10.Kuwait
11.Saudi Arabia
12.Australia
13. New Zealand
14. Japan
15. Sri Lanka
16. Thailand
17. Singapore
18. Philippines
19. Nepal
20. Botswana
21. West Indies

Demographic segmentation
Haldirams primarily target the AGE and INCOME segments by providing their products to the target customers at affordable prices.



at that place are a variety of prices available for different packages.

POSITIONING

* by its clever products and brilliant distribution it had moved into the star folk of brands. Haldirams earned recognition both in India and abroad. The Nagpur unit of Haldirams was conferred the foreign Food award, by the Trofeo International Alimentation of Barcelona, Spain for having maintained full(prenominal) standards in quality and hygiene, at its manufacturing unit.
* The Delhi unit was awarded the Keshalkar Memorial Award by the All India Food Preservers Association in the mid 1980s in recognition of its efforts for popularizing ethnic Indian foods in India and abroad. In 1994, the unit was awarded the International Award for Food & adenosine monophosphate; Beverages by the Trade Leaders Club in...If you want to get a full essay, order it on our website: Ordercustompaper.com



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