In the Seventeen issue, Michaels is being deceptive. The audience is being mislead because at a glance Michaels comes get through looking like a clothing store. The trick is that in reality Michaels is actually a craft store. On the advertisement the three models are showing off their trends based off what they purchase from Michaels. The ad shows three girls who are locking arms, which present their unity of their choice for Michaels.
This ad shows that it is mostly targeting teenage girls by having no male influence or persons included in the advertisement. Today the media targets teenage girls who are constantly being influenced to create their own styles for that particular season. Michaels being a craft store sends out the advertisement to encourage girls to create their own style by adding accessories, which is what they specialize in.
In the advertisement the main pattern is black and bold. The reason for this choice of font is because they want to leash the audience attention and send a message around Michaels stating the girls We made this! The magenta color represents the feminine color deep down the advertisement. The word...If you want to get a full essay, order it on our website: Ordercustompaper.com
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