Extra Credit Kurpis

Oscar Genesn
MGT 3120
Professor Kurpis
Extra Credit Assignment

apple: bon ton Culture and Retail Outlet

Apple Inc., an iconic electronics company, has always been idolise to be a paradigm of good management. Apple, sells stylish computers along with former(a) electronics and through their retail stores, the companys contrive hard play hard attitude is reflected. According to a case study conducted by ICMR: At Apple, the give out finale was driven by a passion for new proceedss with no end to challenges and opportunities. The case discusses how Apple became the pioneer of the Work labored Play Hard ethic. The corporate culture at Apple was exemplified by its intense work ethics. Though the work purlieu was relaxed and casual, there was a very strong commitment to deadlines. Analysts summarized the work culture at Apple as fun, yet demanding.
When see Apples flagship store on 5th Ave, Its a building you understructuret miss. The entire preceding(prenominal) ground structure is made entirely of glass with a giant Apple logo in the center. As you ferment your way towards the entrance, a giant spiral staircase guides you into the storefront, or better said store-bottom. However, going to the Apple store is an begin much different from shopping in any other store.



The store is designed with no aisles and no shelves. If the furniture was taken away, it would almost look like a giant set lot. The structure of the store is designed to create a client experience where everyone can try a product and manner of walking around from product to product. The big thing I discover was the immense amount of light. With a giant glass ceiling, florescent lighting, and tweed paint, the apple store can compete with Times foursquargon in terms of lighting. Again this is part of maximizing product interaction and a play on human biology. When things are brighter you can and heightens your mood. Thus, you are more likely to buy something when you can see it better and be happy about it.
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