Aqualisa Case Writeup

The situation that Aqualisa moldiness overcome is the recent launch of a new technologically advanced proceeds, the crystal Shower Valve thatis non selling as well as expected. Our task is to grade out why the Quartz is not selling in the previously expected amount and what corrective action to take. We must also root if the previous assumptions on sales were validated to begin and if not revise the future sales prognosis for the product. We will begin by evaluating the product itself from the development to the repute proposition for plumbers as well as the ultimate drug purposer of the product. Next, we will look at the pricing strategy to determine if there is any indication a change is needed. Additionally, we will look at the distribution channels to determine if a change is needed. Finally, we will determine if the current promotion of the product is sufficient. The result of this analysis should lead us to a revise marketing mix that will significantly incr salvage sells of the Quartz Shower Valve.
The Quartz is a technologically advanced mixer shower head that improves on the issues of piddle pressure, ease of adeptness, use and design of existing showerheads on the market. The Quartz comes in 2 versions. The Quartz Standard Shower is for installations that already have or do not need a pump.



The Quartz pump Shower includes a pump. The value proposition to plumbers is bring down installation time. The time decreased from the standard two days for a traditional shower installation to a half-day for the Quartz. Along with reduced installation time, there is also an improvement in the ease of installation due to the fact that the plumber only had to practice session a hole to accommodate the pipe feeding the composite water into the shower. The improvement in ease of installationwas so oft so that the master plumbers were able to send apprentices out to have it away the entire job. The value proposition for consumers is the efficient and reliable water pressure and temperature the shower...If you want to get a full essay, coiffe it on our website: Ordercustompaper.com



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