act Sources of anguish in line of merchandise Environment2006 Page : 1 Process Sources of Distortion in business EnvironmentIn Modern business environment intercourse becomes vital as business international environment becomes competitive and it changes rapidly than ever before in economic , social , political , cultural , technological and in environmental terms . As the operations of business becomes heterogeneous and businesses have to meet changing customer needs and some other stakeholder needs and has to be more flexible it is crucial that the communication process within and communication process outside the brass is efficient and causeiveThe communication process consists of sender , receiver and a medium and feedback from sender and from receiver . If the piths atomic number 18 not original as intended and acted upon in a way turnaround to business goals it may affect its performance . These are c alled disturbances . By identifying the sources of distortions or disturbances businesses croupe devise methods and design strategies to minimize distortions in the communication process . It is important to recognize the communication distortions evokenot be entirely eliminated because the communication process is complex and dynamic and the solution cannot be certain . Page : 2 Process Sources of Distortion in business EnvironmentSources of distortionsa ) Environmental distortionsIn a business stage setting environmental distortions arise because of excessive noise level in appropriate layout of business operations and physical facilities such as furniture and the heating lighting and other working conditions in a business (Tourist , D Hargie , O 2004 . These environmental factors can be disruptive and can act as a communication barrier b ) Disability of staff and its effect on interactions and use of normal channels Physical .
neurologic , psychiatric impairment make normal channels or patternsInteractions difficult (Tourist , D Hargie , O 2004 ) Example includes such assight or hearing loss and conditions Parkinson s disease or depression (Tourist , D Hargie , O 2004 c ) psychological stereotypes and its effect on perceptionWe all have to some extent had personal biases or stereotypes and this affectsour perceptions of what others swear or do (Tourist , D Page : 3 Process Sources of Distortion in business Environment c ) Psychological stereotypes and its effect on perception Hargie , O 2004 ) and this causes distortions in the nub the receiver gives to the message and it will be entirely diametrical to the meaning the sender gives to the messaged ) Semantic issues , which distorts communication processThis happens when there are cultural differences between the communicatorsbecause of cultural differences and language the communication can be distorteddue to different interpretations of the message Tourist , D Hargie , O 2004 e ) Demographic factors , which distorts communicationsIn social encounters demographic factors such as age and gender has beenShown to have potential to cause problems .Tourist , D Hargie , O 2004 . For example when men nod sends for a message itmeans to him that he agrees to the message but female nod head she meansshe is listening but not necessarily agreeing (Tourist , D Hargie , O 2004 ) Page : 4 Process Sources of Distortion in...If you want to stool a full essay, order it on our website: Ordercustompaper.com
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