Virgin Corporate Strategy

VIRGINS GROUP CORPORATE STRATEGY DIVERSIFICATION 1.Introduction The arrant(a) concourse is one of Britains biggest and successful empires in the 21st century. The phoner has successfully incorporated a great number of divers(a) industries under the Virgin brand. This includes travel, mobile, financial services, leisure, cosmetics, retail, and music caperes. Virgin has been sufficient to dominate the British market and has therefore continued to rapidly expand into other regions such as the United States, Canada and Australia. The green light was founded by Sir Richard Branson in 1970 as a simple mail-order establish retailer and has grown into one of the most prosperous business empires in the business world. To date, the Virgin Group has globalized and established in over two hundred small to mid-sized firms, employing over 25,000 people. As a result, the company has exceeded over $7 billion in tax in 2002. Each one of Virgins 200 firms operates as a single entity. Branson either holds ownership of a firm as CEO, or has a minority or majority stake. The Virgin Group does not hold a hierarchal presence within the empire, which allowed its various subsidiaries to operate in an autonomous manner. 2.

Richard Branson: The strategic thinking As the creator of Virgin and a famous personality around the world, Richard Branson has created an entrepreneurial horticulture that is carried throughout the Virgin group of companies. His anti-corporation and anti-bureaucracy spirit resulted in a flat organizational structure with transparency and quick converse; his loyalty and care for friends let to an organization with great employee focus, and in any case attracted some of the best people to work for him for a bind salary. Looking into his kind of strategic thinking, we can see that it is characterized by having a strong relationship with risk. His attitude towards risk is explorative, will to take risks in order to enter into completely newly businesses that the company... If you want to get a full essay, order it on our website: Ordercustompaper.com

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