Textual Analysis - Maybelline Xxl Mascara

In the January of 2006, Maybelline New York featured a plenteous-page advertising in the magazine Cleo, displaying their new XXL volume + length microfiber mascara. This compend will argue how this particular text produces an political theory of androgyny and investigates its means of doing so through its selections of signs and semiotics, use of intertextuality, choices of register, rhetoric, and interpellation, and the addresser-addressee relationship it constructs. The seeable signs in Maybellines text lay the foundations for further meaning to be produced, and strongly con none the ideology of the desirability of androgyny. The initial signs that argon seen are the top half of a Caucasian charwomans face, a thickly striped black and white sweater being pulled up and covering the lower part of her face, the mascara crossing itself, and its accompanying text. The representative is not presented as a person, and is not assigned a name or personality, but embodies the ideology of androgyny designed to be desired by the addressee. In an attempt to initiate a phatic bond surrounded by the addresser and addressee, the sit arounds face is shown close up and intimately. Her mouth is covered, however, and connotes her as unexpressive and silenced.

Similarly, her eyes are upward and do not press any form of contact or connection between the addresser and addressee. This distance between the addressee and addresser is present to encourage the addressee to desire the bearing the model is representing. Her elevated gaze, apart from displaying the models product-lavished lashes, also connotes confidence, ambition, success and strength; all traditionally ?masculine abilities and traits. The way the model has her jumper pulled up over her face also contradictorily connotes traditional femininity through a sense of shyness and modesty. The models hair and jumper shape a length exclusively for her eyes and through intertextuality of the ?headdress, connotes Muslim and strange ideologies. Tying in with her... If you want to get a full essay, order it on our website: Ordercustompaper.com

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