Sales Mgt (Lcm)

gross revenue Management Tuesday 7th December 2010 Morning Session recreate prove by these ten examination instructions c arefully: 1. Do not open this paper until instructed by the supervisor. 2. You must retort FOUR questions only out of the six given in this paper. Where you wish an answer to be ignored, please strike it through clearly. Where more than four answers are given, additional answers willing be ignored in the order they appear and no mark awarded. 3. wholly questions carry equal marks. A total of blow marks are all in allocated to this paper. 4. Time allowed for this paper is three 3 hours. 5. This is a closed book examination. Books, dictionaries, notes or any some other written material cannot be taken into the examination hall. 6. The character of calculators is forbidden. Candidates should show their workings as the basis for their calculations. 7. Proofread all your answers before submission. 8. Candidates attempting to gain an unfair advantage through rip off or colluding in any way whatsoever are liable to be disqualified. The Directory of Examinations and Assessments will be strictly adhered to. 9. enjoy ensure that you write legibly. Answers that markers are unable to read will not be marked. 10. This question paper consists of TWO printed pages.

Please answer any FOUR questions out of the six questions given. All questions carry equal marks. Question 1 Using organisations you have intercourse well, explain the differences and similarities in the sales process between product line to business (B2B) and business to consumer (B2C) organizations. 25 marks Question 2 Analyze the role of sales and sales management in achieving marketing and organisational objectives. 25 marks Question 3 construe the following industry sectors: ? ? Shop sales of computer games (software) to adults and children Sales of cooking equipment to restaurants, schools (uses phone and B2B sales visit) Compare and contrast the in all probability methods of selection, recruitment and training of sales people in these two... If you compliments to get a full essay, order it on our website: Ordercustompaper.com

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