Pepsi Strategy to India

Pepsis Entry into India: A Lesson in Globalization Case summary: The strip discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the new 1980s. Initially the company found it very hard to fail itself to the Indian government as the Indian economy was highly regulated. So to lure Indian government Pepsi Co do promises of working towards enrichment of the rural economy Punjab by getting touch on in the agricultural activities. Pepsi Co also made several(prenominal) promises to make its proposal look very attractive to the Indian government. The outcome also highlights the criticism faced by the company. Its ill fortune to keep many of the promises after it started the operations in India, invited ire of many politicians & activists. The case also discusses how liberalization of Indian economy helped Pepsi Co & how they employ it to their own benefit. Lastly, the case also talks about the contract farming initiatives interpreted up by Pepsi Co since the 1990s & analyzes the strategies used by the company to enter the Indian market. Case questions: 1. why do companies like Pepsi need to globalize? What are the several(a) ways in which foreign companies can enter a foreign market?

What hurdles & problems did Pepsi face when it tried and true to enter India during the 1980s? The companies like Pepsi need to globalize because their home(prenominal) markets are getting saturated. The external environment can deplete serious implication on the profitability of a company. The changes in markets (in this case saturation of domestic market), changes in consumer behavior (decreasing wellness consciousness) led Pepsi to search for new markets. In such cases companies pick markets of emerging countries where there are less educated community who are easy to persuade to use their product. PepsiCo was also promote by the fact that increasing urbanization had already inform Indians with leading global brands. Hence Pepsi... If you want to get a full essay, order it on our website: Ordercustompaper.com

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