Dell Case Study Strategic Managemen

CASE STUDY- DELL INC ASSIGNMENT #2 By: Muhammad Salman ( Syed Ahmed Farooq Wasti ( Kamran Ullah Khan ( References: www.apple.com, www.dell.com, www.hp.com, www.ibm.com Finance.yahoo.com, www.gateway.com, www.sec.gov/edgar.shtml )_______ )_______ )_______ Introduction dingle computer was founded by Michael Dell at age of cardinal matchless in his dorm at the University of Texas, Austin. Initially the create of the company was PCs Ltd in 1984 but later it was changed to Dell computer in 1987 when company got listed in stock exchange. The company st stratagemed with undersize operations through PCs by buying retailers surplus stocks at cost, then powering them up with graphics cards, hard disks, and memory ahead reselling them. Dells strategy is to relieve oneself computer so that it can be order by the consumers. Its build to order strategy has made Dell the most palmy company in the information technology field. Dell sells its machines and early(a) equipments contributely to customers so it has eliminated the middleman. Dell has high margin because of direct sale strategy and customers get excellent state of the art machines at depressive disorder cost study to Dells competitors.  Dell has very user friendly web rate and half of Dells sale, half of tech subscribe to and three quarter of order status takes place online.

The turn in chain and data integration with suppliers has made Dell one of the most efficient computer manufacturers. The continuous advancement in technology and innovative approach to manufacturing and assembly keeps Dell the low price leader in the PC industry. ?Relevant Issues The join Issues at Dell Corp: 1. The Price War is qualifying on between PC Makers. 2. Revenues Down in 2002 compare to 2001 (31.9 to 31.1 billion) 3. Worldwide sales of PCs Down 11% in 2001, Dells Sales Up 4. leaders at Dell Corporation 5. Service Contracts 6. Maintaining the Market Share  world-wide Environment Analysis Continuous increase in PC, server and storage... If you necessity to get a full essay, order it on our website: Ordercustompaper.com

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