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Internal Analysis - Marketing Generic Strategy The YMCA SWS SBU has espouse a differentiation focus schema throughout their agreement by focusing on religious offering high fictitious character broadcasts and services with the aim of strengthening individuals and the community above profit. For example, the YMCAs establishment of the Fit Forever political program affirms the differentiation outline as it focuses on a niche age sustain of the broader swimming market and aims to provide people within this bracket not and fitness benefits but social benefits and thus a balanced higher quality of life. The program is extremely focused on improving a fitness train beyond typical activities provided for this age group which also differentiates the offering to existing substitutes within the market. Marketing Strategy Evaluation & Sources of warring Advantage Table 1.4: Evaluation of the YMCAs current trade strategy elements OfferingThe Fit Forever swimming program is a fitness program aimed at improving the health and fitness of those in the 50-65 year old age group. The program is divided into two categories- Aquanauts and Oceanauts depending on skill level.

The program is intentional to offer those individuals the chance to enhance their swimming ability and fake through use of qualified coaches and feedback techniques. Additionally they have been intentional to improve fitness and endurance levels. Offerings within the SWS SBU are do possible via partnerships with various gyms, councils and sporting facilities as the YMCA does not in reality own many of the grounds and facilities, they instead manage and acquit programs within them on behalf of the partner. This may result in homage towards the company Offerings may vary from facility to facility. As facilities are not completely standardised due to the many partnerships. Distribution strategyCurrently the YMCAs Fit Forever program is only offered at the Manningham YMCA branch in Doncaster... If you want to get a full essay, order it on our website: Ordercustompaper.com

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