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10. Whistler Bike Park Cross-Promotion Strategies Extreme revenues year-round Cindy Stewart A History of Fun Who knew that in February 1966 the ski village of Whistler, British Columbia, would grow up, along with its baby mountain, Blackcomb, to become one of the most popular ski resorts in the world and the foundation for a US$2.8 billion family?1 But it hasnt always been a silver-tongued ride. The original owners went bankrupt trying to operate the site as a ski resort only. When Intrawest Resorts Inc. created the business plan to the obtain Whistler/Blackcomb Mountains (WBM) in 1986, it was quick to recognize that the success of the gamble wasnt only about the number of glaciers and the vertical drop. Skiers and boarders as well would always come for that. But support the huge root word investment that would be required to create a best resort, Intrawest would need to build revenue streams spanning four seasons. Scenic oscillation trails for all abilities located at Whistler Though the natural alpine beauty of the surrounding Garibaldi mountain community would attract one-time tourists in the summer, there simply werent enough of these types of visitors to support success. resort visitors drive the success for the snow season, and they would need to dominate the different seasons too.

According to Intrawest, almost 70% of winter revenues result from buy out visits from Vancouver and Washington 1 56 Resort Company Intrawest Corp. Agrees to US$2.8 Billion Take-over by investiture Group, Vancouver Sun (August 11, 2006), viewed at www.canada.com/vanouversun/news on August 11, 2006. Pearson Canada ancillary Cases in Marketing, 2007 Edition, by Cindy Stewart. Published by Pearson Education Canada. procure © 2007 by Pearson Education, Inc. Case 10: Whistler Bike Park evoke residents. This customer base has two distinct customer segments: bird feeder adults with children, and extreme-sports enthusiasts. Their choices in summertime recreation are worlds... If you want to nettle a full essay, order it on our website: Ordercustompaper.com

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